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Tuesday February 14th, 2017
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Wednesday February 15th, 2017

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Walter M Brasch

Walter M. Brasch, Ph.D., age 71, of 2460 Second Street, Bloomsburg (Espy),died Thursday, Feb. 9, 2017, at Geisinger Medical Center, Danville surrounded by his family.

He was an award-winning former newspaper reporter and editor in California, Iowa, Indiana, and Ohio; professor emeritus of mass communications and journalism at Bloomsburg University; and an award-winning social issues journalist and book author.

Walter was born March 2, 1945, in San Diego, the son of Milton Brasch and Helen (Haskin) Brasch and was a 34 year resident of Espy.

In his early years he was a writer-producer for multimedia and film companies in California, and a copywriter and political analyst for advertising and public relations companies. For five years during the late 1990s, he was the media and social issues commentator for United Broadcasting Network. He was also the author of a syndicated newspaper column since 1992 and the creative vice-president of Scripts Destitute of Phoenix.

Dr. Brasch was a member of the Local Emergency Planning Committee and was active in the Columbia County Emergency Management Agency. He was vice-president of the Central Susquehanna chapter of the ACLU, vice-president and co-founder of the Northeast Pennsylvania Homeless Alliance, a member of the board of the Keystone Beacon Community for healthcare coordination, and was active in numerous social causes. He was co-founder with his wife Rosemary Brasch of The Oasis, a biweekly newsletter for families and friends of personnel stationed in the Persian Gulf. Later, during Operation Iraqi Freedom, they published The Oasis 2, for families of persons in combat zones. They were supported by the Bloomsburg Chapter, America Red Cross and Geisinger Medical Center, Danville.

He was the author of 20 books, most which fuse historical and contemporary social issues. Among his books are Black English and the Mass Media (1981); Forerunners of Revolution: Muckrakers and the American Social Conscience (1991); With Just Cause: The Unionization of the American Journalist (1991); Sex and the Single Beer Can: Probing the Media and American Culture (1997); Brer Rabbit, Uncle Remus, and the 'Cornfield Journalist': The Tale of Joel Chandler Harris (2000); The Joy of Sax: America During the Bill Clinton Era (2001); Unacceptable: The federal Response to Hurricane Katrina (2005); America’s Unpatriotic Acts: The Federal Government’s Violation of Constitutional and Civil Rights (2006); Sinking the Ship of State: The Presidency of George W. Bush (2007);  and Before the First Snow (2011). He was co-author of The Press and the State (1986), awarded Outstanding Academic Book distinction by Choice magazine, published by the American Library Association.

His last book is Fracking America: Sacrificing Health and the Environment for Short-Term Economic Benefit (2015), a critically-acclaimed novel that looks at what happens when government and energy companies form a symbiotic relationship, using “cheaper, cleaner” fuel and the lure of jobs in a depressed economy but at the expense of significant health and environmental impact.

During the past two decades, he won more than 150 regional and national media awards from the National Society of Newspaper Columnists, Society of Professional Journalists, National Federation of Press Women, USA Book News, Independent Book Publishing Professionals Group, Pennsylvania Press Club, Pennsylvania Women's Press Association, Pennsylvania Associated Press Broadcasters Association, Penn-writers, International Association of Business Communicators, Pacific Coast Press Club, and Press Club of Southern California. He was recognized in 2012 by the Pennsylvania Press Club with the Communicator of Achievement award for lifetime achievement in journalism and public service.

He was an Eagle Scout; co-recipient of the Civil Liberties Award of the American Civil Liberties Union, 1996; and was honored by San Diego State University as a Points of Excellence winner in 1997. In 2000, he received the Herb Caen Memorial Award of the National Society of Newspaper Columnists. For the Pennsylvania Humanities Council he was twice named a Commonwealth speaker. He also received the meritorious achievement medal of the U.S. Coast Guard.

At Bloomsburg University, he earned the Creative Arts Award, the Creative Teaching Award, and was named an Outstanding Student Advisor. He received the first annual Dean’s Salute to Excellence in 2002, a second award in 2007, and the Maroon and Gold Quill Award for nonfiction. He was the 2004 recipient of the Martin Luther King Jr. Humanitarian Service Award. For 22 years, he was Editor-In-Chief of the awarding-winning Spectrum Magazine, part of the journalism program of the Department of Mass Communications, Bloomsburg University until his retirement in 2010.  The community magazine was published twice a year by students for residents of Columbia and Montour counties in northeastern Pennsylvania and one of the few to be inducted into the national Associated Collegiate Press hall of fame. The magazine was also a consistent award winner in competition sponsored by the Society of Professional Journalists, Columbia Scholastic Press Association, and the American Scholastic Press Association. He primarily taught magazine editing and production, public affairs reporting, feature writing, newspaper editing; every Fall, he taught a 250-student section on mass communications and the popular arts.

 Dr. Brasch was co founder of the qualitative studies division of the Association for Education in Journalism, president of the Keystone State professional chapter and for three years deputy regional director of the Society of Professional Journalists, from which he received the Director's Award and the National Freedom of Information Award. He was president of the Pennsylvania Press Club, vice-president of the Pennsylvania Women’s Press Association, and founding coordinator of Pennsylvania Journalism Educators. He was a featured columnist for Liberal Opinion Week, senior correspondent for the American Reporter, senior editor for OpEdNews, and an editorial board member of Journalism History and the Journal of Media Law and Ethics.

He was a member of the National Society of Newspaper Columnists, Author's Guild, National Writers Union (UAW/AFL-CIO), The Newspaper Guild (CWA/AFL-CIO), and the Society of Environmental Journalists. He was a life member of the service fraternity Alpha Phi Omega, and was indicted into the national scholarship honor societies Phi Kappa Phi (general scholarship), Kappa Tau Alpha (journalism), Pi Gamma Mu (social sciences), and Kappa Tau Alpha (sociology.) He is listed in Who's Who in America, Who's Who in the East, Contemporary Authors, Who's Who in the Media and Who’s Who in Education. Dr. Brasch earned an A.B. in sociology from San Diego State College, an M.A. in journalism from Ball State University, and a Ph.D. in mass communication/journalism, with a cognate area in both American government/public policy and language and culture studies, from The Ohio State University.

He is survived by his wife of 34 years, the former Rosemary Renn the most wonderful thing that happened in his life and whom he loved very much; two sons, Jeffery Gerber, Phoenix AZ and Matthew Gerber and his wife, Laurel  (Neyhard)  of Bloomsburg, a sister, Corey Brasch of Sacramento, Calif; a niece, Terri Pearson-Fuchs, Calif, numerous cousins; and his beloved dogs Cabot and Remy.

Funeral services will be held on Wednesday, at 2:00 p.m. at the Dean W. Kriner Inc. Funeral Home & Cremation Service,  325 Market St., Bloomsburg with family friend, Nathaniel Mitchell officiating. Interment in Elan Memorial Park, Lime Ridge.

Friends may call at the funeral home on Tuesday from 6 - 8 p.m. or Wednesday from 1-2 p.m.

In lieu of flowers, donations may be sent to the Walter M. Brasch Scholarship Fund,

c/o First Keystone Community Bank, 2301 Columbia Blvd, Bloomsburg, PA 17815 or to

Mostly Mutts, 284 Little Mountain Rd., Sunbury, PA 17801





To plant memorial trees or send flowers to the family in memory of Walter Brasch, please visit our flower store.


A candle was lit in memory of Walter Brasch

Sharon Hayder Bolinger Feb 18 2017 12:00 AM

A candle was lit in memory of Walter Brasch

Randi Smith Feb 16 2017 12:00 AM

A candle was lit in memory of Walter Brasch

Alana Feb 15 2017 12:00 AM

Rosie, I am so sorry to hear of Walter's passing. His obituary is a testament to a life of diverse interests and amazing accomplishments. Love and healing to you and your family. Feel free to call me any time.

Alana Feb 15 2017 12:00 AM

It was my pleasure, nay my honor, to have cared for Professor Brasch over many years. I enjoyed his wit, his wisdom, his contrarian approach, and especially his passion. He was gifted in so many ways professionally (as exemplified by his many accomplishments), and "gifted" personally by marriage to his loving, free-sprited, wise and wonderful wife Rosemary.

On behalf of my team, and especially from me professionally and personally, I want to extend my sincerest sympathies to you, Rosemary, and your family. People like Walter only come along once in a lifetime - and I am eternally grateful that I got to know him.

Best Always,


Eric Newman, MD Feb 15 2017 12:00 AM

The Walter Brasch brand is so unique that I am sure it can never be duplicated or even imitated. He is forever engraved in my mind as a BUP journalism fixture who encouraged and inspired many to stretch themselves , to reach higher and to never settle for status quo. As former journalists who took different paths as university administrator/professor, he and I often debated world, national and local issues. He was a tough debater focused on how to make the world a better place. My condolences to Rosemary and the family.

Jessie Haynes Feb 14 2017 12:00 AM

Rosemary... I am saddened to learn of Walt's passing. He was a valued colleague and critic. I always appreciated his opinions which were generously shared! He was not easily deterred from his mission, always supportive of journalism, always generous with his time and effort, always hardworking and dedicated.
I also know he respected and loved you very much.
Sorry to miss his service. We are in FL.
Best to you....John Baird

John and Marsha Baird Feb 14 2017 12:00 AM

Dear Rose and Matthew,
I will sincerely miss my visits with Walter as we all joined him in his fight to regain his strength and mobility. You provided an amazing support network for him to strive. Although I only came to know Walter for a short time, he made an everlasting impression with his wit and tenacity to forge ahead! I enjoyed the welcoming committee consisting of Cabot and Remy upon my arrival and the honesty of Walter upon my departure as the "Torturer!" Thank you for the pleasure of knowing him or for welcoming us into your home. May you all find peace.

Cheri Fagan Feb 14 2017 12:00 AM

A candle was lit in memory of Walter Brasch

Margaret Ann Tighe-Wheeler Feb 13 2017 12:00 AM

I met Walt in the early 1980s when I took one of his writing classes at Bloomsburg University. He subsequently helped me find my first literary agent, who in turn found a publisher for my first book on the Centralia mine fire, Unseen Danger, for which I will always be grateful. Walt was funny and could be bitingly sarcastic. I will miss him greatly.

David DeKok Feb 13 2017 12:00 AM

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